Brief

The challenge was simple: to decorate the stand of Turismo de Portugal and to develop an action that enhance something that is in the Portuguese DNA: be friendly with everyone, wherever they come.

The Idea

Using the central theme of the stand -"Portugal is made of all of us"- same actions were developed, aimed at building relationships with visitors through experiences that were both symbolic, as differentiated: one "Convoc├│dromo", where people could write a truly unique video, inviting a friend or family member to visit them; and a map of Portugal, made from photos of the stand visitors, which, in the end, illustrate a great truth: Portugal is (really) made of us.

To encourage visitors to promote the stand, the most original video was awarded every day.

Results

At the end, the map of Portugal had 415 photos and 88 videos were published, which had 13 763 views.