Brief

Launch Libidium fast, a Bliss Natura's product, as a natural male sexual enhancer, through a language that speaks directly to the target.


At the same time, we wanted to remove the stigma that sexual enhancers are only for old people.

The Idea

A sexual enhancer is for anyone, independently of age or lifestyle. Even a football player can explore the benefits of the enhancer in his life and in what he does best...


Exploring the image of the actual brand endorser, the ex-football player Paulo Futre, we created a non-conventional video that rapidly conquered the Portuguese public in the digital channel, and gave a lot of buzz and notoriety to the brand, establishing with no mistake the product’s benefits.

Results

More than 561 000 views on YouTube.